Our Curation Process

“At the dawn of a new decade,
authenticity and individuality are what we crave-
 not the globally branded.”

-- US Vogue

ZAOZAO believes in fashion as a form of expression. We believe in discovering and supporting emerging designers. We believe in carefully curating and bringing only the best designers onboard for our shoppers - that’s our promise to you.

Our curation process allows us to sift out talented and passionate designers. We visit university campuses, attend fashion shows, trade shows, independent designer fairs and fashion incubator centers to look for emerging designers across Asia. Upon reviewing each designer’s resume, cover letter and portfolio, our in-house curation panel discusses the potential of each designer to see if they are compatible with ZAOZAO. Our in-house curation panel then meets designers in person to find out about their interesting backstories and to view their beautiful creations firsthand. We visit their studios or workshops to witness their designs being realized.

Not only does this process ensure that ZAOZAO brings trustworthy designers onboard, it also ensures that our shoppers can browse and pre-order at ease, knowing that the designs available on our website has met - and exceeded - ZAOZAO’s high standards. You will never find anything generic or mass-produced at ZAOZAO.

Our interviews with our designers are available for shoppers to read on our blog and Facebook page. Come discover our designers and pre-order their beautiful designs directly from our website.