Been wanting to share this exciting piece of news but had to keep it under wraps as we were in discussion mode for a few months. We were invited by Level 5, a retailer in the ultra hip neighborhood of Myeongdong, to curate a jewelry pop-up corner this fall. Level 5 showcases dozens of Seoul’s best emerging clothing designers, including past participants of Project Runway Korea, in individual concept shops on the same retail floor. I was blown away by the variety, quality and workmanship of the designs when I first visited Level 5 last October. For someone who frequents fast fashions chains, it was such a breath of fresh air to be able to shop pieces I knew no one else would have, without breaking the bank. Naturally, I was thrilled when I learnt of this opportunity to collaborate and give Seoul shoppers a taste of what ZAOZAO has to offer.

I would wear all of these. I wish I could have taken one of each back with me!

If you know me and my style, I tend to keep my clothes quite classic and minimal, using bold statement jewelry to give my outfit an edge. I love blinged out pieces. The bolder the better. I used to swear by Venna, Noir, Shourouk and Elizabeth Cole until I discovered all these amazing baubles in Seoul. Just as trendy and for way, way, WAY less. Let’s just say it makes me want to cry thinking about how much I used to shell out for my costume jewelry.

Anyways, I sourced and curated pieces by three themes: edgy rock (above), elegant chic and feminine basics. If you happen to be in Seoul, do pop by and let me know what you think!

Pizzeria D’Buzza: my favorite pizza place in Garosugil, Apgujeong.

At a Korean dessert cafe, TO THE DIFFERENT, in Garosugil. I was only in Seoul for two full days but was on my feet majority of the time. I walked more than 17,000 steps in one day, which is how I justified these desserts. Ahhh.. yolo.

It’s my last night in Singapore. So happy I no longer have to count the sleeps till I’m back in NY. I feel like I’ve been in limbo this whole summer.

Good night!

xx Ling