Been wanting to share this exciting piece of news but had to keep it under wraps as we were in discussion mode for a few months. We were invited by Level 5, a retailer in the ultra hip neighborhood of Myeongdong, to curate a jewelry pop-up corner this fall. Level 5 showcases dozens of Seoul’s best emerging clothing designers, including past participants of Project Runway Korea, in individual concept shops on the same retail floor. I was blown away by the variety, quality and workmanship of the designs when I first visited Level 5 last October. For someone who frequents fast fashions chains, it was such a breath of fresh air to be able to shop pieces I knew no one else would have, without breaking the bank. Naturally, I was thrilled when I learnt of this opportunity to collaborate and give Seoul shoppers a taste of what ZAOZAO has to offer.
