
Hoorah! The day has come! In less than 8 hours, the fruits of our labor will finally be unveiled to the world.
So, why the re-launch? It just occurred to me that while we’ve done this schpiel a million times to investors, we haven’t really gone into much detail about it to anyone else unless they’ve asked. Well, here goes. For what it’s worth here, the important thing to note is that fundamentally we haven’t changed our positioning, as purveyors of emerging design from Asia. Beyond “just” an e-commerce site that sells pretty things from the mystical Orient to the curious American or European customer, ZAOZAO now incorporates an added layer of storytelling via mixed media - mainly videos - to explore Asia in all its glory. The new ZAOZAO is a travel-inspired marketplace to discover exotic independent designs.

