Our Designers: QUAINTHOOD

QUAINTHOOD

"...unique and beautiful in its own way"

Joy Ng's story is a surprising and interesting departure from the norm. Working as an air stewardess prior to launching QUAINTHOOD with business partner Subhas Avadiar, Joy's frequent trips abroad served as a channel of creative inspiration for her.

A modern take on classic wardrobe staples, Joy designs sophisticated and effortlessly cool clothes. Paired with a statement necklace or a bright lip, QUAINTHOOD offers timeless pieces that are perfect for updating your wardrobe.

Read on to learn more about the meaning of "QUAINTHOOD" and who Joy would love to dress!

Hi Joy, can you tell us a little about yourself?

I graduated from Temasek Polytechnic, Design School with a Diploma in Apparel Design and Merchandising. I'm quiet and observant. I like fashion and music.

How did you get into design?

I got influenced by my mom. I grew up watching her make one of a kind dresses for my sister and I for occasions such as birthdays and chinese new year, and I loved being her assistant.

Why the name "QUAINTHOOD"?

"Quaint" meaning attractively unusual, and out of the ordinary, and "hood" being represented just like in childhood or adulthood. Quainthood basically describes a phase of one's life, one of which does not fit the cookie cutter perfect ideals, unique and beautiful in it's own way.

Describe your brand's aesthetic.

It's modern, thoughtful and perennial, with pieces that are intelligent and effortless yet with a touch of street edge.

Who is the QUAINTHOOD customer in 3 words?

Street-smart, modern, sophisticated.

Tell us about your favorite piece.

My favourite is an oversized classic white boyfriend cut shirt, with irregular sized pockets infront, and a U shaped back cut-out from the nape to mid back. I love that it is simple, and bold with it's subtle details.

What inspires you?

Music, art and people.

What type of creative challenges have you faced?

Starring at a blank page for too long and not feeling inspired. It's the worst. And sometimes it is also quite challenging when you have to think of both the design and the business aspect of things and incorporate it in a design product that you like and yet it has to have appeal to the market and convert back into sales.

Who would you love to dress - dead or alive - and why?

I'd love to dress Lykke Li. I love her music and style, and she is the perfect embodiment of what I'd like to call QUAINTHOOD - attractively unusual, one of a kind, and out of the ordinary.

Pre-order QUAINTHOOD's clothing on our site at the end of this month! Stop by their Facebook to check out more photos from their current collection.