Street Chic

New street style photos up on our boards!

Met Gala 2013

Looks we love from this year's punk-themed Met Gala.

Bags Galore

Perforated bags we are coveting right now!

Women Entrepreneurs

Co-founder Ling Cai on TVB Pearl's Money Magazine.

November 27, 2012

ZAO on the radio

Despite the long, inconvenient commute (4 train rides, a shuttle bus & cab), it was a refreshing change to head out to Tai Po this afternoon after 3 long days of back to back meetings.

My co-founder Vicky.

Grand lobby at Phoenix TV (凤凰网)'s office.
One of URadio's anchors wanted to interview us for her radio segment this week. She loved our concept and was interested in finding out more about ZAOZAO and our experiences as young aspiring entrepreneurs in Hong Kong.

Entrance to URadio's office & recording rooms. Great vibe & atmosphere. Pity I didn't get to take more photos. Was too excited to check out the rest of the floor.

Us looking tired in URadio's pantry. There were oversized chess pieces hanging from the ceiling!
It was my first time doing a radio interview and had no idea what to expect. I was glad there weren't going to be any cameras as I get really uncomfortable and feel super awkward. When we were interviewed at Cocoon a few months ago, I felt soooo uncomfortable... It didn't help that we had to do several takes for some questions. Made me really self-conscious about what I was saying. I probably won't watch our interview when it comes out.... Anyways I was happy that Cate, the URadio anchor, was friendly and easygoing. Definitely helped me relax. While we waited for a recording room to free up, Cate introduced herself and Phoenix TV (their website gets over a million hits per day!), before asking some questions to get to know us better. 

Me in one of the recording rooms.

Having a blast!

We weren't interviewed live which was a good thing. I got a little distracted by all the fancy equipment in the recording studio and at one point lost my train of thought as I was answering a question! Would have been really embarrassing if we were live... Come to think of it, I probably would have been really nervous about having a live audience and would have stuttered or done something equally embarrassing on air. Cate interviewed us in English & translated what we were saying into Mandarin for about 20 minutes and then gave us a private tour of the Phoenix TV building (check out more photos on our Facebook). It was a fun, new experience. The interview should be out next week. We will let you guys know!

November 25, 2012

A Day in the Life

People are always asking what my "typical" work day is like. I decided to keep a diary to give you guys a glimpse into the life of a budding entrepreneur. Enjoy!

FRIDAY (NOVEMBER 23, 2012)

8am. Peeling myself out of bed is the hardest part of my day. I usually set at least 2 alarms on 2 different phones and put them on opposite sides of my room. I instinctively reach for my Blackberry to check emails while glued to my bed.

10am. After washing up & getting dressed, I log on to our admin site to see what's been funded on ZAOZAO. I'm disappointed to see there's been no funding activity. I make a list of items that are "expiring" soon so that I can make outfit sets, trend reports or wish lists to push the item across all our social media channels (Facebook, Twitter, Instagram, Pinterest, Polyvore). I log onto Google Analytics next to see how many visitors came to our site and blog the day before. The main things I look at are which cities our traffic is coming from, how visitors are finding out about ZAOZAO (whether it's direct, organic or by referral) and what they are reading. 

11.15am. I rush to the bus stop down the road. It starts pouring.

11.45am. I finally get on a mini bus but am stuck in traffic because it's pissing rain. I'm going to be late to my lunch meeting which really irritates me. I hate it when people are late and always try to be punctual, which I am, 99% of the time. 

12pm. I get off the mini bus and sprint to the MTR station. Why is everyone moving so slowly?!

12.20pm. I arrive at the restaurant 20 mins late and feel awful. Thank god Vicky already started the meeting and all seems well. We soon find out one of our designers is a mutual friend of the lady we are eating with. Hong Kong is so small! The meeting goes well and I make plans to have a follow up meeting in the beginning of December.

1.30pm. Vicky & I decide not to go to our office in Shatin because it's too far (at this point it will take more than 75 mins to get there). Cocoon here we come! 

1.45pm. I have a soft spot for Cocoon. I love the space (14,000 sq. ft!) and the people. Everyone is so nice and friendly. I chat with Rayfil (one of the first Cocoonians I met) and Stephen (who's girlfriend is one of our designers). I bump into Patrick (an Entrepreneur in Residence at Cocoon. He co-founded Rotten Tomatoes & Alive Not Dead) and thank him for introducing us to another entrepreneur in Hong Kong. We update him about ZAOZAO and briefly chat about ways to raise awareness and drive traffic. He suggests we chat with Dan (co-founder of Xanga) so Vicky & I arrange to meet Dan next week. I catch up on some work emails. Vicky and I brainstorm ideas.

4pm. It's time to get moving again. We head to Central for our meeting at Holly Brown. 

4.30pm. We meet Alexandra from Luxe Nomad, a Singapore-based luxury travel startup. Alex mentions she enjoys reading our blog and I make a mental note to try and blog more. We talk about the benefits of working for a startup, different marketing strategies and more. Alex and I realize we have a lot of friends in common. What a small world! 

5pm. Our meeting with Alexandra is cut short because my 5pm has arrived. I finally get to meet fashion blogger Bryant Lee, who has been working with ZAOZAO. His interviews ZAOZAO designers who have had successfully funded projects for his blog series "Designer's Perspective", which. Bryant & I hit it off instantly. He's stylish, funny and very entertaining! I don't remember being half as interesting when I was 16! We talk about everything & anything: bloggers, MMM x H&M's latest collaboration, Wong Fu and the fact he's a triplet (I met his sister a few days before to discuss how ZAOZAO can collaborate with HKIS' student-run charity fashion show next year. She's polite, smart and nice. I immediately ask if she would like to intern for us). I feel really old when Bryant asks if I'm married, and secretly shed a tear inside.

6.30pm. Still at Holly Brown, I'm alone at last. I go through emails again and am delighted that a fashion organization in Hong Kong has replied to my email so promptly. I notice the subject title of my email is marked as "SPAM" and confused/worried. Ugh! How many of my other emails have ended up in spam folders? I've sent dozens of emails over the last few months that gone unanswered. I always assumed the other party wasn't interested and just didn't have the decency to reply. I frantically google words that are considered "spammy". I glance at myself in the mirror and notice how tired I look. Not a pretty sight.

9pm. I decide to call it an early night. I'm exhausted and don't feel like socializing. I head home and go through the rest of my emails. My to-do-list grows by the second. I focus on the top 3 things I need to work on this weekend: a business proposal, interview questions for a magazine feature and a story submission for an entrepreneur book.

11pm. All I can think about is ZAO ZAO ZAO ZAO ZAO but I can barely keep my eyes open. It's time to sleep. Till tomorrow...

November 23, 2012

Dear Santa

1. Ek Thongprasert's Savoy Affair Necklace
2. Taara's Gold Crystal Bracelet
3. Yves Saint Laurent sunglasses
4. Aerin's Limited Edition Winter Rose Lipstick
5. Edge of Ember's Anja Necklace
6. Diptyque scented candle

What's on your wish list this Christmas?

December Giveaway: Social Goods Celine Necklace


8 lucky readers will win Social Goods' Celine Necklace. Head over to Chloe Ting's fashion blog to be part of our first giveaway! All you have to do is like us on Facebook and sign up on our site. 11 more days till the winners are selected so hurry now! We've already have over 500 entries!

Totes Fab!


For a casual and relaxed outfit, I'd wear denim shorts with an oversized knitted sweater, paired with a Dannijo Vala Necklace & Diptyque perfume. To store my laptop, charger and other essentials, I'd use Social Good's White Tote Bag. I'm constantly on the go so comfort and practicability are key.

Social Goods' totes are available for pre-order on ZAOZAO now.

The tote is light, machine-washable, affordably priced and environmentally friendly. Rugs in different styles and colors are sourced from various local neighborhood stores in Hong Kong. Local artisans from HNDSME Co-op then hand-weave different combinations of fabrics and colors to produce unique patterns. If your worried about getting the bag dirty, the tote is also available for pre-order in black. Read more about Social Goods here.

November 20, 2012

Hello world

Sorry for the lack of updates! Somewhere between preparing for our launch and realizing how many family/friends/ex-colleages were reading our blog, I became hyper-conscious about what I was putting out into the blogosphere (you may have noticed some of my posts have vanished/been edited). I'm still trying to get used to being active on social media. Not a natural habit to form considering I used to be the biggest online hermit.

Quick update in case you're not following us on Facebook or if you haven't signed up for our newsletter (You should. We don't spam - who has time for that?), ZAOZAO has had 19 successfully funded designs from 12 emerging designers in 4 different countries since we launched our beta site at the end of September! You can view all the designs here. Bryant over at FashonCrave has also started a series of short designer interviews which you should definitely check out. You've heard Vicky & I talk about the benefits of crowdfunding, but you haven't heard from the designers themselves. Did they know what crowdfunding was when we first approached them? What were their initial thoughts about this concept? Did they have any hesitations about coming onboard? You can find out all about it here and here.

Also, going forward you'll be seeing a lot more of "me" coming through in our content. Yes, the outfit sets, trends, style crushes etc. you've been seeing on Facebook and Instagram were all created by me, but I've been pushing it as ZAOZAO's identity. That will be changed in the coming weeks. I think it'd be interesting to show how different Vicky & I are in terms of personality and style.

For now, here are 2 outfit photos:

The new norm: instagramming all day, everyday.

Follow my personal account @liingy for more photos like this. View all my Instagram photos here.

ps. Am also trying to feel more comfortable camwhoring. Might be a while before you actually see my head/face in photos hahaha!


November 19, 2012

What a Stud!

Studs have been everywhere from Givenchy's leather jackets to Burberry's trenches (and quite literally, everything in Zara). 

Interested in rocking this trend without looking like an edgy biker chick? Then check out Edge of Ember's Padma Earrings. You'll be adding it to your Christmas wish list in no time!

What a Stud!


November 13, 2012

5 minutes with Model Kimberly Verge



KIM VERGE






Hi Kim, how did you get into modeling?
I've always wanted to model/act since I was little. I think a scout got it in my head when we were on vacation once when she came up to me (I was only 7) and my parents and asked if I wanted to/could be a model with their agency. But my Dad always said, "Not until you finish school... Unless Elite asks you." And one day, soon after we moved to Hong Kong, I got scouted by Elite here!!! What are the chances hahaha! So my Dad had to live up to his word and let me do it part-time but still insisted I finish my studies and get a University degree. Finally got that done and am now modeling full-time. :)

Nivea Thailand Campaign

Kimberly Verge V1 from Billy Rood on Vimeo.

What was your most memorable modeling gig?
It definitely has to be the TVC we filmed in New York last July. It was a high budget TVC and we got to do so many amazing things with such a fun crew. We rented out a hangar with a private jet and filmed a bunch of action sequences there as well as sky diving scenes. We also had chase scenes in Lamborghinis with stunt men on motorcycles in downtown Manhattan. All to be contrasted with gorgeous shots at the High Line and Central Park. It was the first time I was casted as a female action hero! It was extremely Inception-meets-Mission-Impossible-esque. LOTS of fun!

What's the most adventurous thing you've ever done?
Sky diving. And it was surprisingly not as scary as I thought it would be. The whole thing was very peaceful. 

Top 3 things on your bucket list?
1. Swim with sharks (preferably Great Whites)
2. Learn to surf
3. Start a non-profit organisation to help people in need

How would you describe your style in 3 words?
Simple, ever-evolving & comfortable.

Where do you usually shop?
It varies so much; it really depends on my mood. Some days I'm feeling more feminine and others more more laid-back. My most frequented online stores have to be asos.com and nastygal.com though, and soon enough newly introduced shopzaozao.com!!! Offline - everywhere and anywhere! I don't discriminate!

Lastly, what are some of your favorite items on ZAOZAO?
Artessorio's Floriana Messenger Bag with White Lining.
Kim: Absolutely love this bag! Very elegant and feminine. Would be perfect to carry around my book during the day for casting and would DEFINITELY pair this with a more elegant look at night.

Artessorio's Giuletta Clutch
Kim: Simple & classy. Love the colors and print. Would be very easy to pair with an outfit for a day out in the city.

Bubble Mood's NY Kimono
Kim: Definitely at-home-lounging material. Looks so soft and comfortable!!! I love the electric blue print too.




Taara's Silver Crystal Bangle

Kim: Gorgeous piece to dress up any little black dress.

To shop Kim's selection of ZAOZAO items or browse other unique designs, head to our site now! Read more designer and model interviews on our blog.

November 8, 2012

Our Designers: Twisted Sisters


TWISTED SISTERS

"Show the world from inside out."






Tell us a little more about yourself.
I grew up in Toronto, and studied fashion design at Ryerson University. I love adventures, beautiful and also out-of-the-norm things, and travel whenever I have time.   

Why did you choose to name your label "Twisted Sisters"?
The word "Twisted" gives a hidden and darker mood and also means that there is something different from what it seems to appear. We want to incorporate this idea into our collections, meaning that each piece might seem ordinary at first, but actually has something unique about it. It might be a detail that one wouldn't expect or another way to wear the piece.  

We used the word "Sisters", because it has two meanings.   Firstly, I do have two sisters, who we share fashion tips with.  Secondly,   we  also want to eventually extend to menswear (Twisted Brothers), maternity  wear (Twisted Mommies), and even Children's wear (Twisted Babies).  Turning Twisted Sisters into a lifestyle brand.  

How would you describe your personal style? Do your designs reflect this?
My style is ever-changing,  diverse, and effortless chic.  Yes, it definitely reflects in my collections.  I love contrasting and experiment different styles.  The final pieces that I had designed are all pieces that I would love to wear myself.  

What's a typical workday like for you?
Start of with a fresh cup of coffee at nearby cafe, while browsing through blogs and design sites.  Depends of what time of the year it is, it can range from illustrating on my sketchbook or fitting samples in my studio,  researching new fabrics/trends or meetings with buyers. Finish off a hard day with a glass of Chardonnay or bubbles.  

Where do you draw inspiration from for your lingerie?
Every single Women. Being a modern women myself, I understand that the power of beauty lies in confidence.  If one feels in peace with herself, then she will glow from inside to outside, which is our motto; show the world from inside out.

Every women has a different story and is always amazing to hear them, which inspires me in lots of different ways.  

What are the advantages and disadvantages of being a designer in Hong Kong versus Canada?
I think the main advantages of being in HK is the location and its dynamic.  It is much easier for me to travel for inspiration and work, and HK's busy lifestyle keeps the vibe going.  Yet, in Canada, everything is more relax and calm, which is also a very soothing environment for inspiration. That's why I have a studio both in Toronto and in HK.  

What’s next?
We are excited to start our FW13 and Holiday 13 collection soon, and we have lots of press and interviews scheduled. We are starting to explore different markets and expanding our stockists on/off line rapidly.  

Pre-order Twisted Sisters' lingerie here. Check out Twisted Sister's site, Facebook & Twitter.

November 7, 2012

Touch of Masculinity

Street style inspiration (clockwise from top left): Olivia Palermo, Rihanna, Elizabeth Olsen, Sienna Miller & Kate Bosworth.

Oxford shoes aren't just for men! Take a cue from the stylish celebs above and get yourself a pair of Oxfords this season. Shoe Artistry has a wonderful selection of high quality leather and beautiful colors. Pre-order a pair for yourself here.

November 6, 2012

Successfully Funded Design: Card Holder with Brass Pocket Watch

DEMO's Card Holder Necklace with Brass Pocket Watch is the latest design to be successfully funded!

November 5, 2012

Our Designers: Triologie

TRIOLOGIE

"Dreamer, traveller, trendsetter."










Conceived by three partners with more than four decades of varied experiences in the fashion industry, Triologie was created especially for the modern female who loves to discover and enrich her life with fresh experiences. Inspired by the joys of wanderlust, the Triologie women posses a timeless fervor for life, transcending boundaries with delightful ease. A trait embodied in the trinity of free-placing circles defining our identity. Embracing spontaneity, wearability and versatility.

About Triologie:
A trio of friends decided to put pen to paper and draw up their vision of a fashion label dedicated to the happy, free-spirited and world-savvy woman.

The brains behind Triologie:
Jennifer is the chief designer behind the Triologie woman that embraces spontaneity, wearability and versatility through its relaxed silhouettes, distinctive detailing. She plays a pivotal role in steering the design direction for Triologie, from conceptualisation through to product development for the international market.
Angela helms the product development and realizes each collection every season. She brings with her a wealth of technical experience from chain to specialty stores.
Sylvia is the key driver in steering the team and the business of Triologie.  An allumus of Central Saint Martins’ College of Art & Design in London, she brings with her the design expertise as well as her eye for business.
About the Triologie Customer:
Modern woman, who is a dreamer, trendsetter and traveller all at once.  She appreciates and has the eye for details, comfort and relaxed wear.  She has the ability to style to suit different occasions, and different times of the day.

Early Obstacles:
Early obstacles include meeting the minimum quantity requirement for production; Brand recognition and looking for distribution outlets either for retail or wholesale; cashflow.

Rewards:
There are both intrinsic and extrinsic satisfaction in the business.  From the conception of the story for each season through to the product development process and the positive response on the selling floor is rewarding.  The birth of one’s own child is always fulfilling and beautiful.

What’s Next?
Export Export Export.

Pre-order Triologie's Oz Blouse here. Don't forget to check out Triologie's site and Facebook as well!

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